This project involved creation of new website and all design and content, as well as a brand re-vamp.
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Website Creation & Brand Direction
Developed branding to emphasise the traditions associated with the business but still to blend with the modern "pink pig" associated with the Hick's. The company had a small website previously that had lapsed, so this was built from scratch with just a small amount of existing content available. Currently it is a detailed brochure site, but it is set up to integrate for an online shop in the near future. Search Engine Optimisation was key here in order to re-develop the company's online presence and emphasise the new company name and branding. Site has been optimised throughout and detailed analytics set-up to analyse user behaviour for ongoing optimisation and market research.http://edhick.com